In our fast-paced, quickly changing, saturated digital world - you have one shot at making an impression. The hiring world is being inundated with applications daily, whether they are asking for them or not. The only way to get noticed today is by being "louder" than the rest. All of us are being sold to every day. Images are what get our attention; good photographs are what make us louder than the rest. In other words, a good headshot is your best chance of getting a person to stop and learn more about what you have to offer. People will decide all kinds of things about you during the first few seconds of seeing your photograph/meeting you. There is no second chance of making a first impression. Make that one shot count.
2. Look the part
A headshot is more than just quickly taking a picture of you! A professional photographer will make time to learn about you and your company. You will define what you stand for and what you are trying to say. The expertise that a professional photographer brings to the table will ensure that you are sending the right message to your clients. Posing, lighting, wardrobe choices, location, etc. are all pieces that add to the story you are trying to tell. If you want to be treated like a professional, you must look like a professional. Whether we like it or not - that's reality.
3. It's time to stand out
In the day and age of social media and networking, I can guarantee you that there are many offering the same thing/service as you, and everyone has access to them. Your headshot is part of your brand and, as such, needs to make your personality shine while delivering a message in line with your brand identity. Operating on the platform of the World Wide Web puts us in front of an almost unlimited number of potential clients. So why not take it seriously? The simple act of adding a professional headshot to your profile will make the possibility of being found that much more likely. As important as a professional headshot is to getting hired or being able to sell to your client, we cannot rely on a poor quality cell phone photo taken by a helpful friend. You’ll make recruiters, potential employers, and important contacts take a closer look if you’re sharing a photograph that is well executed and visually pleasing.
4. Make them remember you
The fact is, we want to do business with people that we like and trust. A headshot, as one of the first points of contact, needs to create that feeling of trust and reliability. It needs to portray someone that can live up to the client's expectations. By having a memorable professional headshot on your website and social media accounts, you allow people to put a face to your name. You are more likely to stay at the top of the minds of people who look you up, whether before or after you meet. You want to remain in their minds as someone they like and can trust.
5. It will help you take yourself seriously
Taking yourself and your business seriously might be one of the most important reasons for small business owners and entrepreneurs. We deserve a professional photoshoot because, after all, it will elevate our brand identity by much more than the monetary investment we need to make to have them done. Only a true professional will take their career seriously enough to invest in it. The right investment done at the right time will pay for itself many times over. Think about it.